Email #002: Get people to open your emails
Here's the links from my email that went out on Thursday, April 5th, 2018.
Go ahead and SUBSCRIBE to the email and you'll get the best of what I read each week, sent direct to your inbox. The top links are normally conversion-related, then I throw in some of the best of the rest from my travels around the web.
"Retention is the most important thing – if that’s poor, nothing else matters. Concentrate heavily on retaining your customers. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention."
Highlights from the recent CXL Live event in Texas (one of the best conversion/growth events around). Some really great ideas in this one!
"Half-arsed microcopy is half-arsed design and that means a half-arsed product."
The words we use matter. They really do. And whilst we may not all have the time required to become a pro copywriter, we all have a duty to understand that what we write can either help, or hinder, our users.
"You can already imagine how the sender name, subject line and preheader increase email open rates. They indicate the benefits of spending a bit of time with the message."
It will be no surprise that I'm a big fan of email as a marketing channel. It's one of the only direct connections you can get with people. Reading this article I found myself scribbling a bunch of notes. Lots to learn here!