Made Clear

What are your goals for your business? And how do you achieve them?

I can help with that. Here's how.


“Gareth has an excellent understanding of how each part of the customer journey fits together from branding to website conversion. He has always been a joy to work with.”

Robin Morris / Bookster & Caravan Sitefinder


Do you want a more profitable business?

I don't know many people that would answer no to that! Finding out how is the hard bit. But I'm here to make it a lot easier.

What is a conversion rate?

100 people visit your website in a day. But only 1 person buys something. You have a conversion rate of 1%. So a conversion is when the person does what you ultimately want them to do.

How do I improve your conversions?

Everything I do is focussed on getting more people to convert (buy/book/sign-up/etc.).

--> I don't use any magic tools. Everything I use is available to all.
--> I don't talk in tech terms and acronyms. It's plain english. Always.
--> I don't have any secret methods. I'll fully explain everything I do.

I do bring experience. And a valuable set of skills.

Best way to get started? Book in for a Conversion Review now.



Reviewing your analytics data can be a critical first step to finding what works and what doesn't. It will help me know where we can make improvements, and track the success of our changes.

Conversion Optimisation

This is at the core of everything I do. Looking at your big conversions (getting people to buy, book, sign-up with you, etc.). And looking at smaller/micro conversions (newsletter sign-ups, email open rates, etc.). The focus is always on improving conversions.

A/B Testing

How can we be sure we're making the right changes? By testing, and monitoring the results. Compare one version against another, and see which one performs best. Simple.

User testing

Testing your website in front of real people will provide fantastic insights, and help prioritise what needs to be changed first.

Consumer behaviour, psychology & Persuasion

Understanding the way people behave online is critical to making smart decisions when optimising for conversion. 


If you're looking to do your own conversion optimisation work, I can train you formally, or spend time explaining the way I work whilst completing projects for you.


My Facebook Group

Looking for FREE conversion optimisation tips and advice for your small business?

Join the Optimisation Made Clear Facebook Group and become part of a supportive small business conversion community.

Join my Facebook Group Now




Conversion Review

Ready to make your business more profitable? I'm ready to help you.

The best way to get started is with my Conversion Review service.